Kim Leone Olenicoff Castellano (aka Honest Kim) is an expert when it comes to Boobs, Sweat, Farts and White Elephant Gifting. She earned the unglamorous and unlikely distinction by leaving the lucrative life as an attorney to start her own company selling Garment Guard, the first disposable adhesive underarm shields. Armed with Nordstrom as one of her first accounts, she went on to attempt to solve other embarrassing personal problems including SBDs (with Subtle Butt: disposable gas neutralizers) and saggy boots (with Boot Stay: adhesive sag preventers). The result of honed legal research skills, 30,000 miles around the world on her sailboat, too many Crappy Christmases, and a touch of OCD is Fashion First Aid and its ugly cousin, FUN.delivery, brands with over 70 (and counting) clever-useful or wacky-hilarious products. She holds several patents and numerous trademarks on these products, and actually has at much fun at work as she does at play. Kim lives between Sun Valley, ID and the Big Island of Hawaii with her husband Andy, her maniac kiddo, her costume closet, and her nutty imagination.
Annie Beiner believes that fun isn’t something you stumble into—it’s something you create. That idea has shaped the way she works, plays, and moves through the world. Her career in creative operations and production has shown her that people do their best work when there’s room for joy. Fun opens people up. It sparks connection. It makes the everyday feel a little more alive. I’ve always loved the way movement—especially dance—can reset everything. You can be in the middle of a busy day and a song hits, and suddenly you’re lighter. That feeling is what I wanted my work to capture: the freedom to find fun anywhere, in whatever way fits the moment. A California native, Annie currently lives in Laguna Beach, CA, although often visits her hometown of Encinitas and revisits her memories of Chico State Lacrosse glory days.
Jennifer Copeland Embree, nicknamed “Apple Buns” in her youth, remembers being pecked by the school mascot (a black crow) while climbing the jungle gym and breaking her leg on her first ski run. But she didn’t let that stop her and went on to captain her high school’s basketball team and was voted “biggest flirt." After a bonus year in college, a degree in Exercise Science, and no desire to hang around any longer to get a masters, Jen delved into sales and travel planning with a brief stint in flower planting. This (not the flowers) lead to her introduction to Kim Castellano, who never actually interviewed or hired her. Jen has gotten into a few brawls with circular cutters, three bolts of faux fur, and pink fuzz in unmentionable places, with which her hockey skills have come in handy. She has enjoyed several business trips to China with wonderful hosts who didn’t realize chicken and pork were “meat” and where trying to communicate prank product design turned into a sad and hilarious game of charades. Jen & Kim often share a brain, which poses problems for the one not in possession, but so far, no one has gotten hurt. Jen strives to make sure functional fashion aids and awesome gag gifts are available for your immediate purchase and promises not to laugh too hard when you get punked by a Meow Hear This.